120: Scrappy (Not Crappy!) Ways to Build Brand and Pipeline Without Big Budgets - with Paige Tills, VP of Marketing at Sam Sales

Paige Tills didn’t set out to be a marketer. After starting in international relations and higher ed, she pivoted into business development at Sam Sales - where she built her way into marketing and ultimately grew into the role of VP of Marketing. Paige has built her role from the ground up, shaping the company’s content engine, experimenting with paid and organic channels, and scaling what started as one newsletter into a multi-channel brand presence.

In this conversation, we dive into Paige’s journey, her lessons learned on newsletters, social, ads, webinars, YouTube, and AI, and what it takes to market with personality, precision, and scrappiness.

Here’s what we cover:

• Saying yes to pivots and building a career in unexpected places
• How Sam Sales scaled from one newsletter to a full content ecosystem
• Zero-click content and why click-through isn’t always the goal
• LinkedIn ads, thought-leader campaigns, and what not to do with targeting
• YouTube lessons: shorts, long-form, and CTAs that actually work
• Why founder-led brands win - and what to do if you don’t have one
• Making webinars engaging without the slide deck snoozefest
• Early AI + LLM experiments: traffic, Wikipedia, and Reddit potential
• The role of personal storytelling and motherhood moments on LinkedIn

Key Links:

Guest: Paige Tills: https://www.linkedin.com/in/paige-tills/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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